What We Do

As an organization, The Exhibitor Advocate does more than just make promises. We get results for our members and the industry, to the tune of tens of thousands of dollars saved. We’ve already accomplished so much through our work and as we continue to rise in prominence, opportunities for great achievements also increase.

The Exhibitor Advocate is made by exhibitors, for exhibitors. We provide unbiased, holistic support that empowers exhibitors. We’re your eyes on the industry, providing data-driven insights to members that isn’t focused on other stakeholders’ interests. All our resources are actionable and ready to help you take the next step.

Education
Savvy exhibitors are the cornerstone of a thriving trade show industry. Yet few marketers come to their careers already expert in the specialized skills of exhibit management. We’re here to share knowledge and best practices that make our whole sector stronger.

Consultation:
We’re the only exhibitor association with seasoned trade show professionals on call for our members, offering direct 1:1 guidance, advice and ideas to support your success.

Research
We’re your eyes on the industry, providing data-driven insights to help you make smarter decisions while navigating the complex economics and logistics of trade show marketing.

Advocacy
We work directly with show management, general service contractors, suppliers and other industry stakeholders to advance policies and practices that benefit exhibitors — and we keep our members posted every step of the way.

Our Work

Being in this community means I can still contribute after retirement. I can share what I know, learn from others, and feel like I’m making a difference. Plus, it's great to be part of a community that’s working to improve things for exhibitors, whether it’s pushing for fairer labor practices or greener, more sustainable shows. For me, The Exhibitor Advocate is about staying engaged, keeping things fresh, and being part of something that’s all about making our industry better

Glenda Brungardt

Retired Strategic Tradeshow/Event
Manager from HP

I faced some challenges with one of my shows and couldn’t get a resolution from the organizer. The Exhibitor Advocate gave me guidance on how to approach the organizer with my challenges in a way they could understand. I am grateful there is a resource and a group of peers that can help exhibitors when you feel you have nowhere to go

Erin Elflein

Senior Corporate Events Manager

The Exhibitor Advocate has given many of us the platform to be heard and, the support needed to make change. The amount of knowledge amongst this group is simply amazing. The team at The Exhibitor Advocate can make things happen!

Gwen Hill

SVP Business Development, ExhibitForce

The Annual Survey of Exhibition Rates was our most essential resource for developing our tradeshow budgets. Since conventions rotated between cities annually, the survey allowed us to account for labor rate fluctuations based on location changes. Additionally, it proved valuable in collaborating with show organizers, to assist them in negotiating more favorable labor rates for their events.

Sue Huff

Just wanted to compliment you and the team on the excellent job you did with the Discussion Forum. I thought the topics were relevant and the way it was presented was objective without pointing fingers. Post Covid the industry faces many challenges including a shortage of experienced professionals who understand how the industry works. Your efforts to educate and address these challenges is a breath of fresh air. Keep up the good work!

Gerry H.

We have successfully received the refunds for the On/Off services that were double-charged to our clients Thank you very much for all your time and effort to make this happen!

Anonymous Exhibit House

What We Do

Our Work

Photos of our team in action

2025 Impact Report

Sustainability Sourcing Compass