Mission

The Exhibitor Advocate amplifies the voice of exhibitors to ensure the enduring success of exhibitions and events by collaborating with all stakeholders to promote and cultivate open communication, consistent standards, and industry best practices.

Vision

The Exhibitor Advocate promotes consistency, accountability and predictability in all event industry engagement opportunities. We advocate for:

• Open, transparent communication and reporting
• Involved, purposeful exhibitor advisory committees
• High-quality, specific buyer data, metrics and leads
• Economical, more predictable exhibiting costs
• Improved audience engagement and increased ROI through multiple channels
• Simpler rules and pricing models with less restrictions
• Being considered valuable members of the exhibitions and events community — experts, thought leaders, and peers