Success is Built on Relationships
When it comes to trade show planning and booth design, your exhibit house is a trusted partner – a work spouse – in the positive outcome of your efforts.
It is not a seasonal partnership: it is an annual investment in the success of your programs. All events begin with a strategic vision and end with critically acclaimed results for your company. A strong partnership with your exhibit vendor means every element of your booth, from design to fabrication to transport, build and storage, is a collaboration.
Collaboration is Power
The exhibit house you partner with should fit into your corporate business model as if they were employees of the company. Give them a seat at the table and invite them to bring their expertise, creative ideas, and their ability to understand your goals. They represent a critical contribution to your trade show success.
Share your vision, brand, and ROI goals to create a clear understanding of what you want to accomplish with them.
Kick off the planning process by communicating your strategy, KPIs, budget, and timelines. Define the roles and responsibilities of your team members and invite your vendor to do the same. Create a cadence of communication, feedback, escalation, and evaluation to prevent delays and misunderstandings. Everything costs more than you think it will, so remain realistic and flexible.
These steps guarantee both sides are on the same page as planning progresses.