We crave special face-to-face experiences, now more than ever.
Now that COVID is part of our lives, we’ve become more selective of how we spend our time and with whom. Time is more precious than ever. We accept the necessary complexities of travel such as queues and tight spaces. Once arriving at our destination, we want seamless experiences and joyful, high-quality face-to-face interactions.
It’s amazing that 2 powerful icons brought humans all over the world roaring back to movie theaters and stadiums all around the world—Barbie and Taylor Swift.
Barbie drew millions of people to movie theaters generating over $1B and bringing pink joy to fans all around the world. Mattel reignited the dormant nostalgia of a beloved childhood icon, bringing Barbie to new fans.