The Three Q’s of Successful Events

Quality matters in the event management industry.   It differentiates the exceptional from the ordinary.

It’s expensive for organizers to put on quality shows and it’s equally costly for brands to send employees and staff to support these endeavors. 

The three “Qs”  underwriting success in events and trade shows are:

• The Quality of the Attendee
• The Quality of the Show
• The Quality of the Support Staff

1. Quality of the Show: Familiarize yourself and your team with the show organizer.  Understand the success factors affecting your participation. Exhibitors must fully grasp the reputation of a show and tailor the experience to their strategy, objectives, budgets, and success metrics.
2. Quality of the Attendee:  Today’s trade show attendees require a higher quality experience to justify their attendance and address their business challenges.   They attend for deep dive discussions with technology and solutions experts to enhance existing portfolios and broker new deals.  Many come to establish new business relationships – gone are the tire kickers.  Attendees are the decision makers and influencers, paving the way for their companies’ future investments.
3. Quality of Staffing:  In today’s post Covid exhibit landscape, companies send fewer numbers of booth staff with higher skill levels, delivering a quality experience that delights and informs the attendee.  Brands have sixty seconds to engage and qualify an attendee.  Make each one count by offering an experience that offers conversations that inform and fulfill their business needs.