Glenda is a member of the strategic events team for HP Inc. As a strategic event manager, she is responsible for Tier 1 tradeshows and events. Glenda joined HP in August of 1977 and has been in tradeshows and events for the past 33+ years. During those 33+ years she has served on many councils and task forces for HP tradeshows/events and helped create and implement the HP’s Global Performance Measurement Program as well as a Sustainability Playbook for HP Event/Tradeshows. She is part of an HP-wide network of event marketing and technical professionals that focus on designing and creating end-to-end attendee-centric journeys while driving economies of scale to generate revenue, increase productivity, and help improve HP’s marketing investment around tradeshows/events. The members of the team are foremost brand advocates and best in class at execution of events, trade shows, and customer visits.
We sat down with Glenda recently, to learn more about her passion for this industry, and why she is an outspoken advocate for Exhibitor’s. We’re pleased to introduce you to Glenda Brungardt.
How did you become an Exhibit Marketer?
I had a manager who took a chance on me – she said I have a job for you that you have skills and a thought process that I cannot teach. But I can teach you the marketing aspect of it. I was in HR at the time and was the liaison to this specific marketing team. Hired in March and kicked off a 40-city roadshow that summer. Right place, right time and right manager!
How long have you been part of the industry and what made you stay involved over time?